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Hoodwinked : how marketers use the same tactics as cults Cover Image Book Book
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Hoodwinked : how marketers use the same tactics as cults / Mara Einstein, Ph.D. ; foreword by Douglas Rushkoff.

Einstein, Mara, (author.).

Summary:
"Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- Provided by publisher.

Record details

  • ISBN: 9781493086153
  • ISBN: 1493086154
  • Physical Description: xxvii, 263 pages : illustrations ; 24 cm
  • Publisher: Essex, Connecticut : Prometheus Books, [2025]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 231-252) and index.
Formatted Contents Note:
Introduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms and "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole.

Search for related items by subject

Subject: Marketing > Psychological aspects.
Marketing > Moral and ethical aspects.
Multilevel marketing.
Social responsibility of business.
Consumer behavior.

Available copies

  • 0 of 2 copies available at Lehigh Valley Library System.

Holds

  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Allentown Public Library 658.8 EINS (Text) 34455007166503 New Adult Nonfiction Checked Out 05/28/2025
Bethlehem Main Library 658.8 (Text) 33062010005701 New Adult Nonfiction Checked Out 06/02/2025

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